Algerian Mobile Operator
Successfully Implements
Subscriber Monetization
Your Success Is Our Story
AT A GLANCE
The Client
Government owned mobile carrier in North Africa with a large subscriber base in a fast-growing economy.
The Challenge
To build an in-app incentivization platform for subscribers, wherein they receive a credit on their monthly phone bill for the advertisements they watch.
Solution Highlights
- Best-in-class Ad Tech
- Multiple Ad format support
- Ad Refresh
- Unified Reporting
Key Benefits
- 100% increase in Ad revenues
- 40% increase in new subscribers
- Faster payments
- Increased trust and satisfaction
EXECUTIVE SUMMARY
The hottest trend in digital mobile advertising is incentivized advertising wherein the publisher rewards the users for watching an Ad. This is a phenomenon that has great potential for increasing userbase as users are rewarded for consuming marketing content and are more likely to convert into leads.
We built a robust and fraud-proof In-App for our client that enabled them to give a credit to their subscribers’ monthly based on the Ads they interacted with. It was a large-scale deployment with integration to their billing system and fraud detection as well.
BUSINESS CHALLENGE
Our client wanted to generate a new revenue stream by offering an incentivized solution to their subscribers. The app’s requirements were as follows:
- Subscribers shall download an app and get an option to choose an incentive program that shall give them a credit on their monthly bill.
- Upon choosing the option the app shall capture numerous demographic details.
- The app shall trap incoming calls and replace the phone dialer screen with an Ad from a client-approved agency.
- The app shall also be integrated with the billing system and incorporate fraud detection.
OUR SOLUTION
We developed the in-app advertising application for subscribers with integration to the Huawei Billing system.
Salient features of the solution include:
- Best-in-class Ad Tech
- Multiple Ad format support
- Ad Refresh
- Unified Reporting
BUSINESS BENEFITS
-
100% increase in Ad revenues
There was a whopping rise in Ad revenues, thanks to the increased number of users who interacted with the Ads.
-
40% increase in new subscribers
Word gets around fast, and satisfied customers brought in new referrals and resulted in a growing customer base.
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Faster payments
Credit on their monthly bill meant faster and easier payments.
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Increased trust and satisfaction
The client has gained increased trust and loyalty from subscribers, thanks to the new incentivization scheme.
