AT A GLANCE

The Client

Next generation portal for global talent discovery, ranking, and hiring enterprise. Repository for professional credentials such as certificates, licenses, designations, and authorizations.

The Challenge

Build a comprehensive career and education platform with the following features:

  • Job Syndication
  • Advertising
  • Career & Profile Widgets
  • Audience analysis
  • Background & Credential verification

Solution Highlights

  • Secure profile management with Blockchain hyperledger
  • Advanced multi-channel marketing
  • Personalization & content management
  • Advanced analytics

Key Benefits

  • 200% increase in ROI
  • 70% increased productivity
  • 60% reduction in TCO

EXECUTIVE SUMMARY

Content syndication has not only made its inroads into the global hiring industry but has enabled it. Multi-channel marketing hubs are the emerging model in the business of content publishing, advertising, and job postings. Employers now create and grow their own brands, steadily building a strong audience pool.

Our client, global career and education aggregator envisioned a comprehensive career and education marketing platform with multi-channel marketing features. We employed our best-in-class technology and resources to build the solution.

BUSINESS CHALLENGE

Our client is not only a jobs aggregator but also serves as a global repository for professional credentials such as certificates, licenses, designations and authorizations. 

They also offer a range of services to employers such as background checks, job syndication and advertising. Our client chose Tech Brains to build a comprehensive career and education platform with the following marketing & advertising use cases:

  • Job Syndication
  • Advertising
  • Career & Profile Widgets
  • Audience analysis
  • Background & Credential verification

OUR SOLUTION

As a strategic partner, we analyzed our client’s business scenario and deduced the challenges and needs from both industry and technology perspectives. With our distinctive expertise in next-gen technologies and niched acumen in the industry, we built a comprehensive platform for our client with the following features:

Job Syndication

  • Create jobs and syndicate to large job networks
  • Clicks from network redirected to employer landing pages
  • Clickstream data generated and reported for billing & optimization

AdTech

  • Create native Ads and display on publisher sites
  • Get offers displayed in prominent placements in industry pages
  • Choose from 145 industries and 4,000 credential issuers, 75,000 credential names, professional skills or custom
  • keywords using this unique industry centric relational database.

Personalized Profile Widgets

  • Widgets for candidates and employers to create personalized profiles Background & Credential Verification
  • AI-powered technology to ensure fool-proof background verification and authoritative screening.

BUSINESS BENEFITS

  • 200% increase in ROI

    The state-of-the-art career & education platform we built saw a massive upsurge in employer and candidate registrations for our client, resulting in significant and immediate returns.

  • 70% increased productivity

    Business users were able to shift focus on their targets, rather than the tech aspects as was the case with the old portal.

  • 60% reduction in TCO

    Streamlined processes and unified business functions resulted in increased efficiency and ultimately a drastic drop in operational costs.

Contact information

220 Davidson Avenue, Suite 303, Somerset NJ 08873
(732) 952 0552
info@techbrainscorp.com