Next Gen Content Syndication
Platform For Global Career
And Education Enabler
Your Success Is Our Story
AT A GLANCE
The Client
Next generation portal for global talent discovery, ranking, and hiring enterprise. Repository for professional credentials such as certificates, licenses, designations, and authorizations.
The Challenge
Build a comprehensive career and education platform with the following features:
- Job Syndication
- Advertising
- Career & Profile Widgets
- Audience analysis
- Background & Credential verification
Solution Highlights
- Secure profile management with Blockchain hyperledger
- Advanced multi-channel marketing
- Personalization & content management
- Advanced analytics
Key Benefits
- 200% increase in ROI
- 70% increased productivity
- 60% reduction in TCO
EXECUTIVE SUMMARY
Content syndication has not only made its inroads into the global hiring industry but has enabled it. Multi-channel marketing hubs are the emerging model in the business of content publishing, advertising, and job postings. Employers now create and grow their own brands, steadily building a strong audience pool.
Our client, global career and education aggregator envisioned a comprehensive career and education marketing platform with multi-channel marketing features. We employed our best-in-class technology and resources to build the solution.
BUSINESS CHALLENGE
Our client is not only a jobs aggregator but also serves as a global repository for professional credentials such as certificates, licenses, designations and authorizations.
They also offer a range of services to employers such as background checks, job syndication and advertising. Our client chose Tech Brains to build a comprehensive career and education platform with the following marketing & advertising use cases:
- Job Syndication
- Advertising
- Career & Profile Widgets
- Audience analysis
- Background & Credential verification
OUR SOLUTION
As a strategic partner, we analyzed our client’s business scenario and deduced the challenges and needs from both industry and technology perspectives. With our distinctive expertise in next-gen technologies and niched acumen in the industry, we built a comprehensive platform for our client with the following features:
Job Syndication
- Create jobs and syndicate to large job networks
- Clicks from network redirected to employer landing pages
- Clickstream data generated and reported for billing & optimization
AdTech
- Create native Ads and display on publisher sites
- Get offers displayed in prominent placements in industry pages
- Choose from 145 industries and 4,000 credential issuers, 75,000 credential names, professional skills or custom
- keywords using this unique industry centric relational database.
Personalized Profile Widgets
- Widgets for candidates and employers to create personalized profiles Background & Credential Verification
- AI-powered technology to ensure fool-proof background verification and authoritative screening.
BUSINESS BENEFITS
-
200% increase in ROI
The state-of-the-art career & education platform we built saw a massive upsurge in employer and candidate registrations for our client, resulting in significant and immediate returns.
-
70% increased productivity
Business users were able to shift focus on their targets, rather than the tech aspects as was the case with the old portal.
-
60% reduction in TCO
Streamlined processes and unified business functions resulted in increased efficiency and ultimately a drastic drop in operational costs.
