Tech Brains Builds Targeted Content
Ad Server For Multinational
Healthcare Leader
Your Success Is Our Story
AT A GLANCE
The Client
American multinational healthcare and medical devices company.
The Challenge
Build and deploy an Ad serving product for our client’s marketing channel to
- Showcase their brand and product on multiple marketing channels
- Understand the audience who were health care professionals and their specific demands and needs.
- Derive data for reporting & analytics
The Challenge
We built and deployed an Ad Server with the following salient features:
- Rule-based content to target specific healthcare professionals for specific brands or products.
- Data reporting & analytics.
- Combine opt-in databases, contextual and DMP data to tag and target HCPs.
- Sync user with digital exchanges to target healthcare professionals.
EXECUTIVE SUMMARY
There are many factors playing at what we call impactful advertising. Targeted advertising has brought a whole new dimension in the media and advertising industry.
The success of branding and advertising is not only dependent on the ‘whats’ and ‘whys’ but also the where and to whom. This forms the very core of targeted advertising and rule-based content.
At Tech Brains, our engineers build Ad technology from ground up with a deep understanding of Ad tech space and low latency technology stack that is critical to operating an ad serving infrastructure cost effectively. Our smart distributed architecture enables enterprises to spin off ad delivery infrastructure within minutes across the world.
BUSINESS CHALLENGE
Our client sells diverse medical solutions including medical devices, diagnostics, branded generic medicines and nutritional products across 150 countries worldwide.
They needed a scalable high-performance Ad Server for branding and advertising their products on multiple marketing channels. The objectives were to:
- Showcase their brand and product on multiple marketing channels
- Understand the audience who were health care professionals and their specific deman
- Derive data for reporting & analytics
OUR SOLUTION
As a strategic partner, we analyzed our client’s business scenario and deduced the challenges and needs from both industry and technology perspectives.
With our decade-long experience and insights about the Ad apace, we built and deployed an Ad Server with server-side fingerprinting technology with the following salient features:
- Drive rule-based content to the marketing channels to target specific healthcare professionals for specific brands or products.
- Send advertising & user data to data warehouses for reporting & analytics.
- Combine opt-in databases, contextual and DMP data to tag and target HCPs.
- Sync user with digital exchanges to target healthcare professionals.
BUSINESS BENEFITS
